Online Advertising


The internet is ever-changing, thus its attractiveness to advertisers as a productive source to reach potential customers. In its most common use, the term online advertising comprises all sorts of banner/email/in-game/keyword advertising and so on (see below) on platforms such as Facebook, Twitter, Myspace, and others. Online advertising also allows for the customization of advertisements including content on posted websites such as AdWords, Yahoo! Search Marketing and Google’s AdSense that enable ads to be shown on relevant web pages or alongside search results. What’s more, online advertising can be targeted based on a user's online behavior. Known as behavioral targeting, if a user is known to have recently visited a number of automotive shopping sites it is possible to use clickstream analysis enabled by cookies stored on the user's computer to serve the user auto-related ads when they visit non-automotive sites. Research has proven that online advertising delivers results, and for the year 2012, Jupiter Research predicts a $34.5 Billion spend in the U.S. for online advertising. Bottom line, it's been proven time and again that consumers use the Web for research and rely on online information before making a purchase decision whether online or offline.


There are many types of online advertisements:

  • Floating ad: an ad that moves across the user's screen or floats above the content.
  • Expanding ad: an ad which changes size and which may alter the contents of the webpage.
  • Polite ad: a method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed.
  • Wallpaper ad: an ad that changes the background of the page being viewed.
  • Trick banner: a banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
  • Pop-up: a new window that opens in front of the current one, displaying an advertisement, or entire webpage.
  • Pop-under: similar to a Pop-Up except the window is loaded behind the current window so the user does not see it until one or more active windows is closed.
  • Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
  • Map ad: text or graphics linked from and appearing in or over a location on an electronic map such as on Google Maps.
  • Mobile ad: an SMS (small message service) text or multi-media message sent to a cell phone.
  • Superstitial: an animated adv on a Web page using video, 3D content or Flash to provide a TV-like advertisement.
  • Interstitial ad: a full-page ad that appears before a user reaches their original destination.
  • More: ads containing streaming video and audio are becoming very popular with advertisers.