Keyword search … is the determination of the keywords you want to define your site. The process is logical … decide the words and phrases that best define “who you are” in terms of the content your site offers. Use the web and conduct searches of your own. Use the free application from Google, Google Keyword Tool. The more defined and less generic you can make your targeted keywords, the better for your site’s optimization and speed to success. For effectiveness, put your most critical and important information up front on first pages. As well, text in heading tags is considered more important than regular page text. Most search engines cannot index your site if it uses “frames,” so stay away from frames when you can.
Content organization … is the process of taking your keywords and conforming them to the pages that make up your website. Not every word needs to/should be on every page, your homepage included.
On-page optimization … makes sure your keywords are evident in your site’s title tags, meta descriptions, image alt tags, header tags and have respectable keyword density within your site’s content. This process has to do with your site's navigation structure and your site builder/coder should be responsible to affect these deliverables. There is no cost to execute this part of the process right the first time. There is a big cost to having to redo it.
Link building … is key, particularly to rank well with Google. Link building is how your site interfaces with the sites of others. Place a link to your site on the site of another, that’s one form of link building. Other link building strategies are directory submissions, syndication (RSS), social media outreach (Facebook, Twitter, others), blogposts, etc. Build links methodically and slowly, don’t make the mistake to attempt to set up a lot of links quickly thinking if some is good more is better. In SEO this is not so.
What's more, Google will not only index links from other sites to yours, but will note the page rank of those sites. Links from highly ranked sites provide more benefit than links from lower ranked sites.
Does “Social” Data Enter Into A Site’s Rankings?
Search engines themselves continue to evolve. Increasingly, as you might expect, social data is being crawled and incorporated in a site’s rankings. Search engine results are positiviely affected by social signals such as tweets, Facebook “likes,” and Google’s “+1s.” The links you can build for your site through social media and the references and authority you can refer all have an impact on how your site will be ranked.
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Lastly, don’t forget Website development … Click Here for more.