Success Stories



A strategic marketing consultancy founded in 1994 to provide hands-on marketing services to start-ups looking to successfully come out of the ground and to existing businesses needing to re-engineer their marketing models. Experienced at conceiving and implementing go-to-market campaign strategies including viral and social, customer value proposition and acquisition models, persuasion marketing, channel selection and core messaging. Specialities include: direct mail, email, website, collateral, creative executions, audience targeting and segmentation, database mining, etc. Some notable engagements of TransAct team members:

 

  • Maaco Enterprises, #1 production auto painting franchise in U.S., instituted a lead generation growth platform returning this 450 unit operation with over $500MM in sales to double digit franchisee growth through 100% increased quality lead inquiry flow utilizing refreshed and innovative marketing materials and channels. Created franchise development website ... www.maacofranchise.com
  • Direct Mail Advertising Distributors, bulk mailer/advertiser, analyzed company’s marketing and production assets to enable optimally efficient execution of 1 Billion pieces of direct mail annually. Coordinated dozens of new strategic marketing tests to lift response and engage customers.
  • National Italian American Foundation, largest Italian American non-profit organization in the U.S., re-configured donor contribution levels and enhancements, devised membership marketing programs to increase top-tier Council memberships by over 200%. Designed website for NIAF On Campus university outreach program at the University of Pennsylvania ... www.niafoncampus.com/upenn
  • TJX, leading off-price retailer of apparel and home fashions, designed user experience and layout for the TJX careers section of website to create a seamless user experience in the recruitment process for potential hires in the application process … http://www.tjx.com/careers.asp
  • Interim Healthcare, #1 home healthcare franchise in the U.S., participated in setting up in-house marketing/franchise development sales department tasked to generate and efficiently handle in-coming qualified lead inquiries to support opening double digit new franchises annually. Participant in website redesign for franchise development … www.interimhealthcare.com/franchise
  • Preventative HealthCare Solutions, a start-up marketing insurance agency, developed a nationwide practice to market low cost medical insurance and discount programs online. Established all strategic platforms, set up Facebook feed; created website … www.preventativehs.com
  • Complete Chiropractic, a chiropractic service founded in 1986, developed and programmed website aimed at current and prospective patients; conceptualized an in-house poster campaign to educate current patients about services offered at the clinic; set up and integrated Facebook and Twitter accounts for the clinic to capitalize on social media marketing… http://compchirocenter.com/
  • Clark University, liberal arts University founded in 1887, oversaw development of comprehensive direct mail and e-newsletter marketing campaigns; participated on information architecture team to develop IA and redesign of the University’s website … http://www.clarku.edu/
  • Portledge School, private preparatory school founded in 1965, 
developed and programmed new website as an intuitive, robust solution to educate parents and students on all events at the school with tools implemented to allow faculty to modify content via a Content Management System … www.portledge.org
  • Integrated Audio Visual Solutions Provider, created an online inventory tracking system to support inventory control system as well as one-of-a-kind consignment of inventory.  Also created a secure web interface for employee access/update from remote locations.
  • Cirqit.com, a startup business, built a $7MM “edirect delivery” model for ordering,
 personalizing and distributing printed communication via the internet.
  • Large Financial Services Company, implemented a multimedia developed server interface to allow web developers to easily embed audio and visual training materials allowing company to reduce costs of in-person, on-the-phone and mail-based training.
  • Private Wealth Management Firm, developed a secure multi-media interface allowing users to review and update account information; obtain information on portfolio status; research new investment products and services; and submit requests to private bankers which interface allowed the firm to improve client satisfaction and reduce overhead.
  • Continuum Healthcare Partners, a partnership of Beth Israel Medical Center, St. Luke’s Hospital and NY Eye & Ear Infirmary, designed a recruitment print and online ad campaign that accomplished the goal of increasing prospective hires. Campaign deliverables included print ads, large format posters, and a redesigned website.
  • National Visiting Nurse Association, developed an online “problem ticket” solution for service requests that allowed service providers to review and accept service requests without the assistance of in-house personnel, resulting in better utilization of in-house personnel and a reduction in time and backlog of client request assignments.
  • Single Provider/Small Group Healthcare Provider, provided healthcare IT strategy services for moving from paper-based medical and dental records to electronic records.  Implemented web sites and electronic newsletters for practices.
  • Boutique Advertising Agency, implemented a workflow management system integrated to Content Management System allowing for identification and elimination of contention in content editing and publishing workflows leading to improved throughput and a reduction in average time to publish content.