If this resonates, it means you feel in your gut something isn’t working right. You keep spending, fixes don’t hold, and the real causes stay buried. Experience shows lagging sales is almost always a customer understanding problem in disguise. We find the dissonance, then build a prospect funnel to suit. You stop funding a dozen loose ends and instead invest in a process that makes a real difference.
Doctors order MRIs every day. Nobody flies across the country for the machine. The flight is for the radiologist who has read thousands of scans and knows in four seconds which shadow matters.
After decades reading sales performance and problems, effective marketing is a multiplier. Get the read right and it compounds. Get it wrong and every dollar carries you further from the answer, fast.
We sit with your salespeople, your team and you first, then read the numbers against what we heard.
We flag what’s off in strategy, positioning, or AI-assisted work, against a customer-obsessed profile of your most profitable customer.
We work out what has to be rebuilt, and you get the reasoning behind every call, not just the call.
Then we argue it out as a team until we agree, put our name on it, and build it with you.
We’ve all heard the age-old expression the customer is king. To TransAct that’s not the bottom line, it’s the place we start. What follows is customer obsession: the discipline of studying one customer until the pattern shows, then building the funnel around what it proved.
Three of these companies didn’t listen to their loyal customers. One caught it in time. Patterns were missed at the cost of real money.
In 2024 Cracker Barrel hired three agencies to modernize the brand. Stock down 25%, traffic down, and the logo reversed within weeks.
Read More →A new CEO eliminated the coupons his most loyal customers organized their shopping around. Sales dropped 25% in year one.
Read More →Quaker Oats bought Snapple for $1.7 billion in 1994 and sold it for $300 million, taking a $1.4 billion loss.
Read More →Gap pushed Athleta into its existing retail footprint to broaden the appeal. To their credit, they started listening and reversed course.
Read More →Even though technology changes, the judgment to critically read the market has been time-tested.
The client was CIT Financial Corp. — then one of the largest commercial finance companies in the country, today part of First Citizens Bank. They were confident they knew their best prospects. We thought differently and found pay dirt. We challenged every assumption then engineered a uniquely integrated program around how best to draw in the prospects by speaking to them in their own voice. That judgment won the Award, and that thinking set the standard behind every engagement since.
John A. DePasquale, TRANSACT Founder & CEO
Last Updated: September 2026
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Last Updated: September 2026
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