National Databases
B-to-C and B-to-B

You can’t get any closer to your best prospect than we can.

Twenty-five years spent inside list mining, profiling and database curation, for start-ups through the F500. Our list experts don’t just source lists from scratch. We’ve studied them, mined them, and found for clients the revenue niches in a file that proved the most responsive.

Experience has taught us, repeatedly, the difference between a list that looks good and one that actually performs. That is the standard we set and have held for a quarter century. Bottom line: we’ve been there, done that. Let us do so for you.

Four disciplines.

List brokerage

Breadth across file types, demographics and specialty data, with one aim: the right list, not the biggest one. Most of that comes down to knowing which compiled files actually perform in which verticals, which co-ops carry signal rather than noise, and which specialty sources nobody thinks to check because they never have. Relationships built over decades get us access most competitors don’t have. Knowing which of that access is worth using is the harder part.

List management

We study a client file for what it is already worth before we touch it. Hygiene, deduplication, suppression, ongoing enhancement: the full lifecycle, so the file keeps earning instead of sitting there. Owners who were certain they had already taken everything out of their own list are the ones most often surprised.

Database development

Real-time optimization, secure merge and purge, audiences matched rather than guessed at. Behind that sits the unglamorous part of the work, which is the architecture that lets accurate targeting happen at scale at all: hygiene protocols, secure transfer, merge processes that hold up against today’s privacy and deliverability standards. When it is working you do not notice it. That is the point.

CTV / OTT

We will find your most profitable prospects wherever they reside, through the delivery mechanisms that are their lifestyle choices. CTV is the internet-connected TV or device where content is watched, Smart TVs, Roku, Apple TV, gaming consoles, so your ads appear on a screen through a streaming app. OTT is the streaming service delivering that content over the internet, Netflix, Hulu, Peacock, Paramount+, so your ads reach viewers on TVs, tablets, phones and computers.

Scale alone doesn’t find a buyer. Knowing which slice of 500 million records will respond, and which will waste the budget, is the part experience buys.

The right prospects build your win rate. We know how and where to find them.

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